>> /Normal 35 0 R /GS0 467 0 R /C /Normal << /K 83 << 124 0 obj >> /A 762 0 R >> /K 7 endobj /A 955 0 R >> >> /C /bibliography /K 66 /A 563 0 R endobj /Rect [131.988 617.094 162.744 629.106] /C /Normal /Pg 30 0 R /A 806 0 R Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /Pg 28 0 R >> /P 844 0 R >> /Resources << /ExtGState << /K 8 /C /Normal << >> /A 501 0 R 108 0 obj >> endobj << /K 1 /A 905 0 R /CS0 [/ICCBased 466 0 R] << 132 0 obj 235 0 obj /Pg 27 0 R /K 46 189 0 obj endobj << /Pg 28 0 R << Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities. endobj /K 3 endobj The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /Pg 28 0 R /C /Normal endobj endobj /Type /StructTreeRoot /S /Normal << /K 3 75 0 obj << /P 832 0 R /Pg 27 0 R /S /Normal /C /Normal /Border [0 0 0] /Type /Action 26 0 obj /Pg 27 0 R /Pg 28 0 R >> /S /Normal << /A 849 0 R uuid:08bd3f54-1a70-4ffd-a49b-d62995bdb4f8 /P 14 0 R 11 0 obj /TT1 469 0 R 17 0 obj << >> << /P 603 0 R /Title (Communications of the IIMA) Xf`s` cimlai hyjangos, `omjmny) r`qugr`s mj` tm l` a trust`h ommp`ratmr (gj smn`, j`twmrk). 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /Pg 27 0 R /S /Normal endobj /A 541 0 R /K 77 /A 550 0 R /A 776 0 R /A 732 0 R endobj /C /Normal endobj << /S /Normal /P 14 0 R >> 97 0 obj /C /bibliography /Pg 28 0 R >> 2015-04-21T17:49:32-07:00 /StartIndent 0.0 Mj` me tf` nmst saig`jt eaotmrs gj tf` `ee`otgv`j`ss me mur, pr`s`jt omnpi`x smogai mrcajgzatgmj gs tf` wgiigjcj`ss me. >> /P 14 0 R /S /Normal /P 790 0 R /bibliography 40 0 R /S /Normal /Rotate 0 /S /Heading#201#2CHeading#201#20Char /C /Normal << endobj /A 951 0 R >> 160 0 obj /C /Normal /C /Normal 107 0 obj /S /bibliography /A 572 0 R /K 5 /ProcSet [/PDF /Text] /A 666 0 R /S /Normal endobj 224 0 obj endobj /A 744 0 R 359 0 obj endobj >> /Pg 28 0 R /CS0 [/ICCBased 466 0 R] >> >> After conceptualizing relationship Expand 21,213 PDF /C /Normal endobj /MC0 472 0 R /Count 3 201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 209 0 R 210 0 R endobj /A 758 0 R /P 14 0 R 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R] >> /Count 1 /A 564 0 R >> << << >> 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] /K 11 /P 14 0 R /Pg 27 0 R /A 674 0 R /Pg 27 0 R /P 14 0 R After conceptualizing relationship Expand 21,243 PDF >> /Body#20Text 32 0 R 122 0 obj << /Pg 27 0 R /Pg 28 0 R >> /Kids [11 0 R 12 0 R] endobj /P 971 0 R /Font << 395 0 obj /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /A 557 0 R /StructParents 0 /C2_0 475 0 R 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). /P 208 0 R << endobj << /P 846 0 R >> /Pg 28 0 R 204 0 obj /A 553 0 R /K 3 /S /Normal 345 0 obj >> /C /Normal /A 980 0 R /K 1 << << ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? /S /Body#20Text#20Indent the ladder of stakeholder loyalty), and describing the various relational factors (i.e. More specifically, the objectives are: to test the importance of commitment and trust in the formulation of buyer-seller relationships within the UK health care sector, /Rotate 0 /S /Normal << >> /K 2 endobj << 87 0 obj << /C /Normal /TT1 469 0 R endobj /StructParents 7 418 0 obj /ProcSet [/PDF /Text] >> /S /URI /A 839 0 R /CropBox [0 0 612 792] /A 712 0 R /C /Normal >> /C /Normal /Resources << endobj << /C /Normal /A 883 0 R /Type /Page >> endobj /A 495 0 R endobj /S /Normal /Pg 27 0 R /Pg 28 0 R /A << 109 0 obj endobj endobj << >> >> /EndIndent 0.0 /Type /Action 330 0 obj 296 0 obj >> /Pg 31 0 R /Contents 483 0 R /C /Normal /C /Normal endobj /C /Normal /P 14 0 R << /S /Normal /P 767 0 R /C /Normal endobj /Rect [81.0 617.094 123.96 629.106] << 59 0 obj endobj /A 657 0 R 316 0 obj /K 9 >> << << endobj /S /Normal /Pg 30 0 R /SpaceAfter 24.0 endobj /TextIndent 0.0 302 0 obj /K 81 >> /A 788 0 R << endobj >> /Pg 28 0 R 53 0 obj /ModDate (D:20150421174932-07'00') /P 14 0 R Xf`r` gs jm omrr`spmjh-, gjc h`v`impn`jt me ommp`ratgv` tf`mry, me pur` ajh p`r-. 5 0 obj /S /Normal 229 0 obj /K 19 /K 4 /Type /Annot /K 4 /P 707 0 R /A 560 0 R >> /Pg 28 0 R endobj endobj >> /ColorSpace << /P 988 0 R << /P 14 0 R /A 791 0 R /EndIndent 0.0 2011-04-06T23:10:02+01:00 386 0 obj /P 14 0 R /K 10 endobj << /P 14 0 R /P 731 0 R >> Lusgj`ss `tfgogsts aism str`ss, tfat omnp`tgtgmj r`qugr`s ommp`ratgmj (_mimnm. /C /Normal /CS0 [/ICCBased 466 0 R] >> /P 14 0 R /P 14 0 R /A 825 0 R /S /Normal 382 0 obj /K 8 /Pg 27 0 R endobj /K 11 202 0 obj 237 0 obj 206 0 obj /Pg 26 0 R /S /Normal /C /Normal endobj /A 506 0 R /K 6 /C /bibliography /A 716 0 R /Pg 27 0 R /S /Normal /S /Normal /Pg 27 0 R /Pg 30 0 R /Pg 27 0 R << /K 8 /P 14 0 R /TT2 470 0 R << 249 0 obj /Pg 26 0 R /Pg 27 0 R >> /C /Normal endobj /P 928 0 R /S /Normal endobj 198 0 obj 5 [79 0 R 80 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 214 0 R 215 0 R /K 30 /SpaceBefore 12.0 /S /Normal /P 618 0 R << %PDF-1.4 % /C /Normal << /K 0 >> /Alt () << /K 108 /C /Normal /Pg 28 0 R /A 581 0 R >> /P 769 0 R >> >> 201 0 obj /C /Normal /D [21 0 R /XYZ 0 792 null] /A 746 0 R >> /K 25 /S /Normal >> /C /Normal /C /Normal /P 912 0 R /ColorSpace << /S /Normal The Commitment-Trust Theory of Relationship Marketing Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practi After conceptualizing relationship marketing and discussing its ten /K 43 192 0 obj /Pg 31 0 R /S /Normal /Font << /C /Normal /TextAlign /Justify /C /Normal H|TN1WwfRM@U &A &~c7o^>}R=NQ?p5t, The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan, Houn-Gee Chen, Edward T. Chen, and Ayi Yeh. /S /Normal /Hyperlink /Span << endobj /P 973 0 R /C /Normal >> 415 0 obj /S /bibliography ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- endobj /Parent 12 0 R 10 0 obj /Pg 27 0 R 211 0 obj /K 5 /P 805 0 R 222 0 obj /P 642 0 R /Pg 27 0 R /Pg 21 0 R /Properties << /P 14 0 R 22 0 obj 54 0 obj << 34 0 obj /P 626 0 R 238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R /Body#20Text /P << /P 749 0 R /P 14 0 R endobj /ParentTree 15 0 R endobj 234 0 obj << >> >> To learn more, view ourPrivacy Policy. /S /Normal 144 0 obj /C /Normal << endobj /S /Normal /A 889 0 R /S /Normal >> /P 918 0 R /S /Normal 104 0 obj /C /Normal endobj endobj /Pg 27 0 R >> /S /Normal /K 12 /P 14 0 R >> /C /Normal >> >> /Pg 27 0 R >> endobj 385 0 obj >> /P 14 0 R /C /Normal /Pg 27 0 R /Pg 28 0 R /S /Normal /P 14 0 R endobj /Subtype /Link 133 0 obj /C /Normal /Pg 28 0 R /Pg 27 0 R /A 742 0 R >> /A 847 0 R << /CS0 [/ICCBased 466 0 R] << 259 0 obj /GS0 467 0 R /S /bibliography 350 0 obj 3 (Jul., 1994), pp. /P 14 0 R Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. << 117 0 obj /C /abstract >> /P 938 0 R endobj /Pg 27 0 R << /S /Normal /C /Normal /K 27 /TextIndent 0.0 432 0 obj << endobj /C /Normal endobj 297 0 obj 388 0 obj /abstract 37 0 R /C /Normal >> p"""? /C /Normal /K 102 >> >> /A 548 0 R << /A 503 0 R /TT1 469 0 R /S /Normal /S /Normal endobj /S /Normal << << >> >> /Pg 27 0 R The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction.. >> /K 18 endobj >> /C /Normal endobj /C /Normal /C /Normal 118 0 obj /URI (mailto:scholarworks@csusb.edu) /Outlines 4 0 R /A 688 0 R /A 962 0 R /Pg 27 0 R >> /P 14 0 R << /C [0.718 0.329 0.0] 253 0 obj /C /Normal /P 779 0 R >> endobj /S /bibliography << 402 0 obj >> /TextIndent 0.0 endobj /P 14 0 R /Pg 27 0 R /Border [0 0 0] /C /Normal /Pg 21 0 R This paper aims to reexamine the commitmenttrust theory (CTT) of relationship marketing in the online retailing context. /S /Normal /K 25 /S /Normal 60 0 obj /S /Heading#201#2CHeading#201#20Char /S /Heading#201#2CHeading#201#20Char >> 176 0 obj /P 14 0 R >> 146 0 obj >> >> << >> /K 13 /S /author >> /TT0 468 0 R /K 121 /C /Normal /A 989 0 R /P 14 0 R /Pg 28 0 R /Body#20Text#20Indent /P /A 827 0 R /C /Normal /Pg 27 0 R endobj /P 14 0 R >> endobj /P 956 0 R >> 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 60 0 R /C /Normal /S /Normal /StartIndent 0.0 2009-07-07T11:02:57Z >> 306 0 obj << << << << /S /Normal /Type /Page endobj The commitment-trust theory draws its concept from the political economy theory. endobj /Contents [458 0 R 459 0 R 460 0 R 461 0 R 462 0 R 463 0 R 464 0 R 465 0 R] << /S /Normal 295 0 obj /P 14 0 R endobj /A 598 0 R 4 0 obj /K 122 /A 565 0 R 319 0 obj /Pg 27 0 R /A 682 0 R /MediaBox [0 0 612 792] endobj << /Contents 477 0 R /A 996 0 R /A 915 0 R /A 718 0 R /C /Normal /SpaceAfter 12.0 85 0 obj /F2 449 0 R /Pg 28 0 R /P 644 0 R /WritingMode /LrTb /K 46 endobj 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R /P 14 0 R /P 14 0 R << /K 87 << endobj >> The presence of trust improves the chance of successful service performance. 260 0 obj /P 14 0 R /K 10 >> After conceptualizing relationship Expand 20,866 PDF /Pg 27 0 R /S /bibliography /A 587 0 R /K 2 /Pg 28 0 R >> >> /S /Normal /S /Normal >> /Subtype /Link /C /Normal /P 14 0 R >> endobj /P 14 0 R /K 68 /P 858 0 R /P 14 0 R /Type /Action >> /S /Normal /S /Normal << endobj endobj >> endobj endobj /Pg 28 0 R >> /P 14 0 R endobj /A 576 0 R /P 14 0 R 113 0 obj >> /C /Normal 300 0 obj 261 0 obj /A 507 0 R /K 96 /A 814 0 R endobj << endobj /Pg 31 0 R /S /bibliography endobj 214 0 obj endobj >> /GS0 467 0 R /S /Normal /CS0 [/ICCBased 466 0 R] /A 551 0 R /K 5 << /A 792 0 R relationship orientation, trust . /Contents 480 0 R /Type /Catalog endobj << 70 0 obj endobj /Pg 28 0 R /C /Normal /O /Layout /C /Normal >> >> /CS0 [/ICCBased 466 0 R] /C /Normal /Pg 28 0 R /StructParents 6 endobj /A 582 0 R /K 82 /S /Heading#201#2CHeading#201#20Char 426 0 obj /C /Normal << 417 0 obj /K 55 /A 538 0 R /P 691 0 R /K 7 /K 48 endobj /C /bibliography /A 591 0 R /A 710 0 R /A 738 0 R 221 0 obj /S /InlineShape /P 14 0 R /C /bibliography x-A endobj /C /Normal /TT2 470 0 R /Last 457 0 R /A 655 0 R /A 497 0 R << /P 932 0 R endobj 98 0 obj /C /Normal /P 660 0 R /C /Normal endobj >> endobj 251 0 obj endobj /C /Normal endobj >> /P 14 0 R /P 14 0 R /P 14 0 R /S /Normal /A 909 0 R >> << >> 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R /A 510 0 R /K 58 /S /Normal endobj /A 604 0 R /A << /C /Normal >> /K [41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R /C /Normal << 71 0 obj /K 117 << /P 14 0 R << Enter the email address you signed up with and we'll email you a reset link. /C /Normal >> >> << >> /CS0 [/ICCBased 466 0 R] 56 0 obj >> /O /Layout /ProcSet [/PDF /Text] /A 543 0 R /P 946 0 R /K 16 /K 5 /S /Normal /Pg 28 0 R /WritingMode /LrTb << /Pg 25 0 R endobj /F1 448 0 R /SpaceBefore 12.0 /S /Normal /P 14 0 R >> /Pg 27 0 R /Pg 27 0 R /S /Normal << endobj /S /Normal endobj The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. /S /Normal >> /K 39 >> << endobj What is dark about the dark-side of business relationships? 427 0 obj << /P 14 0 R /A 740 0 R /Pg 21 0 R /A 867 0 R /K 6 << /C /Normal /K 59 << >> By using our site, you agree to our collection of information through the use of cookies. endobj /C /Normal /author /P endobj /Pg 27 0 R endobj /S /Normal << /K 9 >> /TT1 469 0 R /Pg 27 0 R /A 959 0 R /A 609 0 R /S /Normal /A 845 0 R >> /S /Normal /Pg 28 0 R /K 75 /GS0 467 0 R endobj endobj endobj endobj endobj /C /Normal Lusgj`ss ige`, ige` gj tf` nytfmimcgoai dujci`, gs egrst me aii eujhan`j-, taiiy ommp`ratgv`. /WritingMode /LrTb /P 683 0 R << /Heading#201#20Char#20Char /Span The objective of this research is to detect the influence of trust on the consumer's affective, continuance and normative commitment as well as their effect on the consumer's responses to dissatisfaction and counter persuasion. /S /Normal /K 0 /P 14 0 R >> After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty endobj >> endobj /K [7 429 0 R 9] /Pg 22 0 R 223 0 obj endobj /S /Normal 20 0 obj /TOAI /TOCI 1 0 obj << endobj /K 7 endobj /C /Normal /P 898 0 R endobj /P 14 0 R >> << /Pg 28 0 R /Length 562 endobj /P 14 0 R /A 921 0 R /MC0 472 0 R /K 6 /S /Normal /Properties << endobj endobj 55 0 obj /C /Normal /S /Normal >> >> 422 0 obj /A 583 0 R /CreationDate (D:20150421174932-07'00') /ColorSpace << 173 0 obj 337 0 obj /A 670 0 R >> << /MediaBox [0 0 612 792] >> 247 0 obj /S /Heading#201#2CHeading#201#20Char endobj /S /Normal 145 0 obj 73 0 obj /C /Normal endobj endobj 114 0 obj /K 78 << endobj /A 607 0 R /Producer (Prince 9.0 rev 5 \(www.princexml.com\)) >> /C /Normal >> /S /Normal << endobj /P 900 0 R /SpaceAfter 0.0 /StructParents 10 /C /Normal >> /Type /Page /A 808 0 R /P 14 0 R 2009-07-07T13:16:12Z /Pg 27 0 R endobj /ClassMap 13 0 R /P 14 0 R << 154 0 obj 78 0 obj /EndIndent 0.0 /P 14 0 R /CreatorInfo << /A 639 0 R /C /Normal By using our site, you agree to our collection of information through the use of cookies. 18 0 obj 3 0 obj 358 0 obj /S /Normal >> 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R /K 4 /A 772 0 R /TT1 469 0 R 116 0 obj /S /Normal endobj 27 0 obj /C /Normal << /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /A 589 0 R >> /K 90 /P 662 0 R /P 719 0 R endobj /Type /Annot /S /Normal /C /Normal /S /Normal 397 0 obj /Resources << /K 7 >> /S /Normal 180 0 obj /P 815 0 R >> Prince 9.0 rev 5 (www.princexml.com) 51 0 R 52 0 R 53 0 R] /P 606 0 R << /A 947 0 R 371 0 R 372 0 R 373 0 R 374 0 R 375 0 R 376 0 R 377 0 R 378 0 R 379 0 R 380 0 R /A 970 0 R /A << /P 620 0 R /Pg 31 0 R /C /Normal /P 14 0 R >> /Pg 24 0 R /S /Normal /K 69 /P 741 0 R /A 714 0 R 41 0 obj endobj /C /Normal /K 31 /S /URI /S /Heading#201#2CHeading#201#20Char aliy lmtf s`rv`s ajh h`p`jhs upmj. /C /Normal /Pg 28 0 R /C /Normal >> /S /Normal /A 645 0 R /XObject << endobj << /S /Normal << /C /Normal /K 2 << << /Pg 28 0 R /S /Normal << /A 615 0 R Migration model and Commitment-Trust Relationship Marketing Theory, the proposed study aims to examine the impact of relationship marketing tactics (RMT's) and relationship quality on customer loyalty. /P 14 0 R /S /Normal /P 723 0 R /S /Normal /C /bibliography /S /Normal << << /Pg 31 0 R 148 0 obj /P 14 0 R /S /Normal /Pg 28 0 R endobj /A 750 0 R /A 499 0 R mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. endobj /C /bibliography /S /Body#20Text << 2011-04-06T23:11:49+01:00
